Building Your Top Six Centers of Influence


Your Centers of Influence will help to deliver many of your best prospects and clients to you because they like you, trust you, respect your professionalism and want to help you. Your job is to reinforce that positive image of you each month by educating, helping and reminding them that you are accepting qualified referrals.

Centers of Influence by definition are willing to refer business to you on a regular basis. If they don’t, they may be fans, but they aren’t Centers of Influence. Here is a list of potential Centers of Interest:

  1. Mayor, Senator, Congressman
  2. Independent CPA
  3. Estate Planning Attorney
  4. Commercial Realtor
  5. Residential Realtor
  6. Head of Camber of Commerce
  7. Head of Hospital
  8. Influential Attorney
  9. President of Local University
  10. CEO of largest employer in area

Your Centers of Influence will look very different from this initially, but over time if you are intentional, you will at least have these influencers on your side. Helping them must be a priority and valuable use of your time. All of these influencers can use your help in raising money, building new relationships and marketing themselves. They all have large networks of important contacts in your community that you should know. Remember, you get more of what you want, when you help others get more of what they want.

Using the Supernova Acquisition Model you will treat these COI’s as if they are clients. You will meet with them monthly (minimum 12/4/2) to share ideas, business opportunities and introductions. I suggest breakfast or just coffee in order to control your time. I found that your insights on tax changes, legislation, economic updates are always of interest.

My experience is that these friends will dramatically help to bring your practice to a whole new level of success.