Rob Knapp and Matt Oechsli, Oechsli Institute discuss trends in business development, time management, relationship management, team building, social media and client loyalty in this hour long webinar.
I spoke to an advisor recently that told me an interesting story. Just before Kent graduated from college he and his future wife went to the opening of a brand new department store. His fiancee was looking for a gift. She was the kind of person who loved to wrap gifts herself giving each one a personal touch that reflected her affection for the recipient.
She had found it was a challenge to get a box in most stores. Usually you had to go to a third floor office that was removed from the shopping area and was a hassle to get to. But not at Nordstrom! When they walked in the new store they were surprised to find box stations on every floor. And the sales personnel were more than happy to take the purchase to the station to have it boxed up.They even offered to wrap it for her.
Nordstrom’s brand is quality. It’s not surprising they are one of the few department stores left standing. Their return policy is superior to anyone else and their personnel are knowledgable and cheerful.
But that’s not the end of the story.
Kent was so impressed with the service he got at Nordstrom he vowed to always give his clients that same kind of first class service. He has been an advisor for 29 years. He has worked with numerous coaches over the years but until he took a Supernova class he had not found a system that imposed the kind of proactive client service Supernova teaches. Like a lot of advisors, he has found the program gives him a tactical methodology for growing his practice while serving his clients. “I think Supernova is a great system and I am enthusiastic about implementing it into my practice.”
How about you? If you have any success stories we would love to hear them!
We are here to help!
Two important pieces of the Supernova acquisition model are building strong niche markets and creating mastermind groups. Listen to Rob Brown and Rob Knapp discuss a great way to combine these strategies for even more success.
Building a niche based mastermind group
Here is a brief overview of the main points we cover in this recording:
A niche-based mastermind group was a breakthrough that we made almost by accident. We were teaching mastermind groups and we were teaching niche marketing. One of our students said, “I was just introduced to a mastermind group who focused on doctors that are selling their practice.” He said it was unbelievable.
He went on to describe what happened: “I went to present the idea of a mastermind group to a CPA. He told me it’s so interesting that I brought this idea to him because he just started a mastermind group and was looking for a financial advisor.” This was a group designed to help doctors when they sell their practices. For example, they had a person to do the business evaluation, a lawyer who would draw up the papers for the sale, a realtor that would be involved in the sale of their present location and a CPA who specialized in helping doctors with their practices who understood their tax problems associated with the sale of a practice. They didn’t have an expert on what to do with the proceeds from the sale. You can imagine the FAs excitement telling me about the opportunity he was given.
This then became an off-shoot of the way we coach on forming mastermind groups, a combination of the mastermind with a niche market. We call it a niche mastermind. The idea is to identify other professionals that service the same market as your niche…the CPA, the attorney, the business manager or consultants, the people who know the ‘ins and outs’ of that business. For example, it could be a group around car dealers. Who are all the people who service car dealers in your community… the people who help with the financing of cars, people that do their accounting, the lawyers, etc? You pick your niche and think about all those other professionals.
That’s why we say you can create multiple mastermind groups. Normally, we want you to have 2 niche markets and 1 mastermind group, but you could have a mastermind group for each niche plus your general mastermind group. That would give you a tremendous opportunity to not only to know your niche better, but also know the people who serve your niche. You market each other to people that fall inside that niche. That’s it in a nutshell. It’s really a fun idea that I’m looking forward to having other people adopt and hear more success stories.
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