You can’t help but be impressed by the success that Israel had in protecting it’s population from the thousands of rockets raining down on it by the Hamas. The system they developed in less than five years is called the Iron Dome (check it out on Youtube). It has the ability in 15 seconds to identify and shoot down a rocket headed for a populated area and let go one headed for the desert.
The story is even more interesting when you here how improbable was its birth and struggle to success. No one but a handful of Israelis believed it would work. The story captured this week in the Wall Street Journal (Nov. 20, 2012) is the story of a hero who persisted in making it come true. This will make a great movie of the Hero’s Journey of Brigadier General Daniel Gold. Watch to see what Hollywood studio is first to the story.
How does this apply to you? You have hand rockets raining down on your clients for months, if not years. This especially applies to your seniors who rely on income from their portfolios, low interest rates, potential tax increases on dividends and capital gains, sizable volatility, scandals, crashes and persistent recession. Many are depressed following the election and are ready to flee to the bunkers by going to cash or moving to another advisor.
What can you do to give them hope?
Supernova can be the Iron Dome for your clients. Think of your 12/4/2 constant contact model, as your rockets sent to shoot down the incoming missiles of negativity. Although some will alway get through, those missiles can protect you and your population from potentially disastrous decisions.