The problem in financial services is that we have continually demonstrated the wrong thing. We have shown performance charts, mountain charts, diversification presentations, sales literature, and fancy brochures but they are not demonstrations, they are all selling tools and at times, not to be trusted, hence, for internal use only.
So what do you demonstrate? What is a concrete, discernable and trustworthy demonstration that helps sell your services? Until Supernova, they were difficult to find, if ever found. But now….
Every Supernova FA or team has a powerful tool to demonstrate value to clients, prospects and centers of influence. It is the surprisingly simple Supernova folder system.
No…not the folder system from the dawn of manila folders; the bulging and beat-up pale yellowish tan flimsy paper ones. Not those folded, creased, and bent out of shape, bad boys. No….not those. It is the Supernova, hardboard, professional folders that every Supernova FA knows about.
Your Supernova folders are a demonstration of a trustworthy business model of superior client service. Both the FA folder and the clients’ folders are a visible and sensory demonstration of what is different and value-added in your practice. They demonstrate your commitment to client relationship, client care and continued, regular conversation and follow through.
Not to use the folders is to give up one of your most meaningful and proven sales tools. The power of a demonstration to attract your clients and prospects to your upgraded and client-focused Supernova practice can turn your practice green.
That is one of the reasons we use folders for everyone…clients, prospects, centers of influence and mastermind groups. Yes, they keep your business organized and efficient. They make your day automated and manageable. Sorry for the poor attempt at humor, but the folders are no laughing matter (unless you still use the old manila ones). Never forget the power of a demonstration to effectively market your Supernova practice. Green is Good. You will grow more, be more professional with the Supernova folder system.