According to the BrandZ Top 100, the top brand in the world is Apple.
That is no accident. Even the name and the symbol were designed to build a brand. It was not always successful but the brand stood for innovation, creativity and cool.
Although Microsoft, Hewlett-Packard and Motorola had products in the marketplace far longer and were more successful in their early sales than Apple, they never opened a store like an Apple Store. The Apple Store helped solidify the brand in the minds of the public. People who never heard of Apple or considered purchasing an Apple product had products right in front of them where they could be demonstrated, touched, held and where help is right around the corner at the genius bar with any questions a customer might have.
The Genius Bar is genius. Service from a highly trained and qualified expert is always available at no charge to help you whenever you have a difficulty. Why put up with the terrible service and little help you receive with any other electronic company?
How about your brand?
You have a brand. How do you make it valuable? Is your brand going up in your client’s perception or is it declining? Take these clues from Apple.
Can financial services be is successfully branded as Apple? Of course.
Supernova is designed to make your brand as outstanding in your community and with your clients as is Apple in their market. How?
– By taking charge of your brand
– Demonstrating your supernova service by inviting centers of influence, mastermind group, prospects and clients to see a Supernova practice
– Planning and implementation with follow through on the 12-4-2 promise
– Accessibility and a 24-hour resolution of problems
– Packaging your service with agendas, appointments, and a personalized folder for your client
– Ensuring that everyone on your team support segmentation and account minimums
– Making acquisition active and continually raising your minimum