Why Coaching Works And Why It Doesn’t


By not providing coaching to people after providing them with behaviorally based skill training, we set them up for failure.

Thomas Crane, in The Heart of Coaching

The basis of Supernova is live coaching.  All of us have seen great speakers who have been effective presenters. But the danger in presentations alone is that there is usually no follow-up, no encouragement to guide the change and development the speaker encouraged.   As a motivational speaker, I know how effective great presentations can be.  I also know that the audience’s enthusiasm can wane and even disappear in just a few days or weeks.  Changing behaviors that have accumulated over years and have become habits takes more than just a rousing speech.

Coaching works because it continues to encourage, guide and assist in making significant change take hold. Good coaching is as much listening as presenting.

It works because it is tailored not only to a common goal, but also to specifically individual needs.

Coaching doesn’t work when the topic is disputed, not agreed upon or the coach has little or no experience.

Coaching doesn’t work with fuzzy goals or outcomes.

Coaching doesn’t work when there is no desire to change.

Coaching is not nearly as needed when learning new behaviors or practices as it is when changing older habits.

Coaching is not rocket science.  It is just a basic, proven way to create a distinctive and manageable practice that honors the client relationship as well as reaching even more productive relationship with new clients.

Supernova has a clearly stated core outcome that is known from the beginning. It offers distinctive tools to refine a successful practice to an even more productive success.  At Supernova, we want to create significant change. We believe it requires coaching.